EFFIE BORSILLI

EXPERIENCE

SDP/SI                                                    Graphic Artist/Customer Marketing Manager      2018 – 2025

  • Designed and implemented complex dashboards, reporting, and custom data sets within HubSpot.

  • Set up and launch strategic initiatives in HubSpot such as nurture campaigns, email marketing campaigns, landing pages, forms, complex workflows, automation and sequences.

  • Oversaw the management of HubSpot CRM to enhance the effectiveness of both the Inside Sales team and external Sales representatives.

  • Collaborate with leadership to align HubSpot with GTM strategy.

  • Manage HubSpot Sales Pipeline. 

  • Lead CRM setup for new accounts, including integrations with schedulers and reporting tools.

  • Onboarded all new users.

  • Digital Media – Design weekly E-Blast and digital creative assets for all social media platforms.

  • Report weekly analytics.

  • Create and manage digital campaigns, including email, paid ads, SEO and social media.

  • Conceptualization, development, and design of displays for trade shows to deliver impactful customer experiences.

FullBeauty Brands, formerly OneStopPlus.com           Assistant Art Director/Art Director    2008 – 2018

  Graphic Designer/Desktop Artist    1995- 2000

  • Concept and design weekly emails, homepages, and special digital projects.

  • Manage numerous projects in production at once while maintaining deadlines.

  • Work with merchandising and executives to achieve the creative look and feel of the brand through new designs
    and still life photography.

  • Package design - designed packaging that ensured all designs were in compliance with industry standards and regulations.

  • Presented  design concepts to upper management and implemented feedback for revisions and improvements.

  • Art direct photoshoots, communicating with stylists and photographers.

  • Print media - design catalogs, postcards, bind-in cards and assorted marketing materials.

  • Direct post-production retouching required on images.

  • Designed brand’s fashion catalogs from concept to creation.

  • Collaborate with Desktop Artists, Creative Director, Copywriter and Production Managers to ensure conceptual accuracy.

Finlay Fine Jewelry                   Graphic Designer/Art Director    2000-2008

Finlay Fine Jewelers was a prominent jewelry retailer, known for operating leased fine jewelry departments in most major department stores. Finlay permanently closed their doors in 2009.

  • Lead team of 2 Designers, 1 Art Director, 1 Production Artist and 2 Account Coordinators. 

  • Composed layout pages from hand drawn layouts to completed pages in Quark & InDesign 

  • Art directed all photography for print advertising mailers. 

  • Provided technical, artistic and procedural training for desktop artists & freelance copywriters.

  • Designed concepts for upcoming seasons & new business ventures. 

  • Instituted and maintained the archive of all digital images and logos.

SOFTWARE KNOWLEDGE

Adobe Acrobat Professional

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)

Asana

Canva Pro

Constant Contact

Dalim (Online proofing system)  

HubSpot

Microsoft Office (Teams, Word, PowerPoint, Outlook)

Slack

SPECIALTIES

Creative & Art Direction Reporting Analytics

Creative Strategy Still Life Art Direction

Campaign Development Studio Art Direction

Digital Marketing Strategy Targeted Email Campaigns

Digital Asset Management Team Building

Drip Email Campaigns Visual Design & Layout

Omni-Channel Campaigns Workflow Efficiency

Package Design

EDUCATION

BFA - School of Visual Arts, NY 

Major: Graphic Design

HubSpot Certifications